Mystical Mercedes
This post looks at how Mercedes has it’s evolved it’s advertising by infusing mystery and fantasy to differentiate itself within the luxury car segment.
Power of Relativity
Using the right relative comparison is a powerful way to influence choice. You would be surprised by it’s impact just by changing the way choices are setup! Read on to find out more…
Be a troublemaker!
Are you trying to change the game? Then don’t be a problem solver. Be a problem creator. Read on to find out why!
Get into the heart and the head…
Whatever you are selling – an idea, a product or a proposal it’s a game of both the heart and the mind. Here are some tips from Dan Pink’s “To Sell is Human”.
Organizations in Freefall…
Organizations spin out of control all the time. Most continue to nosedive to a permanent doom. But some dramatically turnaround. Here are some lessons from Apple on the most remarkable turnaround in the history of business inspired by the book “Becoming Steve Jobs.”