At a communication level the role of branding is to bring the brand promise to life through creativity, at a business however the goal is to bring the brand promise to life at every touch point the brand owns and this takes the challenge to a whole new level. Read more about some of the challenges I experienced first hand…
This blog post is a commentary of a training I had conducted a few months back for aspiring digital immigrants and budding digital natives. It covers the five key pillars that are essential for anyone who is looking to build their personal brand in the digital age…which should be everyone! Read more to find out how many pillars you have conquered…
Some lessons one should never forget and should always be revisited. Here are some musings on the importance of leadership and putting it in perspective with strategy and execution. If there is anything that matters it is a leader and his ability to envision, enable and energize. If that is in place everything else will follow. Nothing else matters! Read more in this post!
As a branding professional I have always aspired to lead and enable award-winning work, the kind of stuff that gets a Cannes Lions Grand Prix! However this has been a huge challenge in Saudi Arabia. In this post I look at some of the key factors that are hindering creativity in this market in my opinion. Let me know what you think.
This post was inspired by my keynote at Digit 2.0 – a Digital Marketing Conference hosted by PAS in October of this year. Based on a mobile trends report I did for a telecom consultancy I covered three insights as to how mobile technology has impacted human behavior. The terms used are ones I have coined myself to capture the concept of what I am trying to say. They are instaniety, indigivuality and techpowered.